In order to achieve our aim of stopping and reversing multiple sclerosis (MS) in the next decade, MS Research Australia is fostering a broad community of people with MS, researchers, clinicians, donors and corporations. We seek to welcome those who share our vision of a world where MS is a distant memory. A key component of this strategy is the unique relationships that we forge with companies and organisations. Our long relationship with PwC Australia (PwC) showcases some of the many ways a business can assist MS Research Australia.
PwC is one of the world’s leading professional services firms. Originally an accounting firm, their expertise has expanded to include every facet of professional services. Embedded in their purpose is the desire to build trust in society and to solve important problems.
MS Research Australia has been privileged to work with PwC on a number of successful initiatives over several years, and the organisation has been instrumental in helping MS Research Australia to evolve.
PwC was one of the first businesses to get behind The May 50K, our challenge to run or walk 50km during the month of May. PwC formed an internal team, with 25 employees taking part and raising funds by running more than 1000kms over the month.
We have been fortunate to benefit from PwC’s strategic prowess in leadership positions within MS Research Australia. Ross Malone, a PwC Partner, is our current Board Observer as part of The Sydney Observership Program. PwC encourages its staff and partners to take governance roles outside of the business so that individuals and not-for-profit organisations can both maximise their potential.
Perhaps the most ambitious element of PwC and MS Research Australia’s work together has been the Stop and Reverse MS Assembly. PwC’s The Impact Assembly designed and facilitated a two-day workshop in 2018 to map out the pathways towards stopping and reversing MS within a decade. PwC convened a working group over eight months to identify the objectives, co-design the agenda, and curate the group of 70 attendees for the workshop.
Under the inspiring leadership of Liz Cameron-Smith at PwC’s The Impact Assembly, two major streams of preparatory work were identified – to engage people with MS and to engage the research community. PwC’s The Impact Assembly cultivated a unique sense of trust through the MS ecosystem, and crucially, remained neutral throughout the process. Their role was not to recommend what needed to happen, but instead to shape how it needed to happen to get the best outcomes, together.
PwC’s The Impact Assembly is now working with MS Research Australia, MS Australia and the MS State Societies to analyse and implement the key outcomes.
Matthew Miles, CEO of MS Research Australia, underlines the power of this relationship: “It’s a true collaboration between PwC’s The Impact Assembly and the entire family of MS organisations to build, strategise, articulate, communicate and then implement the Stop and Reverse MS campaign. This is a once in a generation opportunity to change lives forever.”
In this article, ‘PwC’ refers to PricewaterhouseCoopers Australia, which is the Australian member firm of PricewaterhouseCoopers International Limited, each member of which is a separate legal entity. This document is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.
MS Research Australia is keen to welcome new corporate partners into our community. If you would like to discuss ways your company can help stop and reverse MS, please contact Tim Roseman on email@example.com.
To register yourself and/or your company for The May 50K 2020, visit www.themay50k.org.